The Brand Builder
€1,800/month + ad budget
6 month minimum · Minimum €10,000/month ad budget
Build brand awareness. Generate demand. Deliver scored leads straight to the sales team.
Who it is for
Businesses with foundations already in place that are ready to generate demand. They need brand visibility, intent based targeting, and a steady flow of qualified leads going directly to their sales reps.
What is included
Everything in Foundations plus:
SEO content production
8 to 12 search optimised articles produced per month including blog posts, guides, and thought leadership pieces. Keyword research, on page optimisation, and a monthly ranking report are all included.
Intent data and account targeting
A custom Target Account List is built and maintained every month. Company level intent scoring identifies which accounts are actively researching solutions. LinkedIn intent lists are created for targeted outreach.
Multi channel display campaigns
Programmatic display campaigns are set up and managed. ABM display strategy serves ads directly to target accounts. Creatives and messaging are A/B tested, and a monthly performance report with recommendations is delivered.
Creative assets
Banner ads, social graphics, and email headers are all designed and reviewed before they go live.
Lead scoring and qualification
Every lead is scored based on intent signals, engagement, and fit. Each lead is then manually reviewed before handoff. Sales reps receive scored lead cards every week with full context including company information, intent signals, engagement history, and recommended talking points.
LinkedIn organic and outreach
4 to 8 posts per month are drafted for the company LinkedIn page, plus connection request and messaging sequences targeting decision makers at target accounts.
Email nurture campaigns
Nurture sequences covering onboarding, re-engagement, and event driven triggers. Monthly campaigns sent to segmented lists with performance tracking and optimisation.
Monthly Deliverables
SEO Content Production
8 to 12 search optimised articles per month with keyword research and ranking reports
Intent Data and Account Targeting
Custom Target Account List maintained monthly with company level intent scoring
Multi Channel Display Campaigns
Programmatic display with ABM strategy, A/B tested creatives, and monthly reporting
Creative Assets
Banner ads, social graphics, and email headers designed and reviewed
Lead Scoring and Qualification
Every lead scored and manually reviewed before handoff with weekly scored lead cards
LinkedIn Organic and Outreach
4 to 8 posts per month plus connection and messaging sequences to decision makers
Email Nurture Campaigns
Nurture sequences for onboarding, re-engagement, and event triggers with performance tracking
Summary: Everything in Foundations plus 8 to 12 SEO articles, Target Account List update, intent report, campaign performance dashboard, scored lead cards delivered weekly, LinkedIn content calendar, email campaign report, bi-weekly strategy call.
Compare Packages
| Feature | Foundations€3,000 / project | Brand Builder€1,800/mo + media | The Demand Creation Engine€3,200/mo + media |
|---|---|---|---|
| CRM Audit and Data Hygiene | |||
| Attribution and Reporting | |||
| Tech Stack Audit | |||
| Content Strategy Roadmap | |||
| SEO Content (8 to 12 per month) | |||
| Intent Data and Target Account Lists | |||
| Display Campaigns | |||
| Creative Design | |||
| Lead Scoring and Qualification | |||
| LinkedIn Organic and Outreach | |||
| Content Syndication | |||
| Email Nurture Campaigns | |||
| Buying Committee Targeting | |||
| Multi Touch Outreach | |||
| Event and Webinar Campaigns | |||
| Board Ready Reporting and QBRs | |||
| Strategy Calls | Monthly | Bi-weekly | Weekly |